About Allbirds
Rooted in New Zealand and headquartered in San Francisco, Allbirds is a global purpose-driven lifestyle brand redefining modern footwear and apparel through natural innovation and uncompromising sustainability. Founded in 2016 by former professional footballer Tim Brown and renewable energy engineer Joey Zwillinger, our journey began with one bold idea: to make better things in a better way.
Tim’s lifelong admiration for New Zealand merino wool sparked a mission to replace petroleum-based synthetic fabrics with planet-friendly natural materials. After years of research and material experimentation, the pair launched our iconic debut style—the Wool Runner, famously named “the world’s most comfortable shoe” by TIME MagazineAllbirds. What started as a single sneaker has grown into a full lineup of everyday shoes, apparel and accessories beloved worldwide for cloud-like comfort, minimalist versatile design, and low environmental impact.
Our Core Mission
Our guiding mantra shapes every design, supply chain choice and business decision: create premium, wearable products that prioritize both people and the planet. As a certified B Corp and Public Benefit Corporation, we hold ourselves legally accountable to balance profit with environmental and social good, treating the planet as a key stakeholder in all operationsAllbirds.
We reject the wasteful standards of traditional fashion by centering renewable, low-carbon raw materials at every step. Our proprietary natural material portfolio includes:
- ZQ Merino Wool: Temperature-regulating, moisture-wicking, traceable wool from ethical New Zealand farms
- Tree Fiber: Lightweight, breathable textile crafted from sustainably harvested eucalyptus pulp
- SweetFoam™: Carbon-negative shoe sole made from renewable sugarcane, replacing fossil fuel-based foam
- Recycled polyester, castor bean oil and natural rubber for secondary components
Our Sustainability Promise
Transparency is the foundation of our climate action. We measure, label and publicly share the full carbon footprint of every product we sell, publishing annual Flight Status sustainability reports to track our environmental progressAllbirds. Our long-term climate target is to achieve near-zero carbon emissions across our entire business by 2030.
Beyond materials innovation, we reduce harm through lightweight recycled packaging, low-carbon logistics, responsible factory labor standards, and circular design that prioritizes reusability and recyclability. We believe comfort and style should never come at the expense of the earth.
Our Global Community
Today, Allbirds serves customers across more than 35 countries via our official website and brick-and-mortar retail locations spanning North America, Europe, Asia and New Zealand. We deliver a seamless omnichannel experience, combining direct-to-consumer digital convenience with in-store personalized service.
Every pair of Allbirds products represents a choice for mindful consumption. We aim to inspire a global shift in fashion—proving that stylish, ultra-comfortable everyday wear can exist without sacrificing our planet’s future.
Our Values
- Lead with Nature: Innovate using renewable natural materials over harmful synthetics
- Radical Transparency: Disclose full carbon footprints and supply chain details openly
- Comfort Without Compromise: Craft wearable designs built for daily life
- Accountable Impact: Meet measurable sustainability goals as a certified B Corp
- Inclusive Progress: Build ethical supply chains that respect all workers across our global network